About

Kathleen Hagelberger's headshot

Hi! My name is Kathleen.

I am a Digital Marketer currently working at Cypress North in Buffalo, New York. I have experience in SEO, PPC, data analytics, UX, and reporting.

Prior to joining the Cypress North team, I graduated from RIT 🐯 with bachelor’s degrees in New Media Marketing and Management Information Systems.

In my spare time, I love going to dance and fitness classes, running, and reading.

SEO / UX Skills

Screaming Frog, Google Tag Manager, Google Search Console, Google Analytics (GA4), Semrush, ahrefs, Structured Data, Keyword Research, Copywriting, WordPress, Microsoft Clarity, Figma, Looker Studio, SEOGets

PPC Skills

Google Ads, Microsoft Advertising, Unbounce


Experience

CYPRESS NORTH

  • Director of Organic | July 2025 – Present
  • Senior Digital Marketing Strategist/Manager | January 2023 – July 2025
  • Digital Marketing Strategist | April 2022 – January 2023
  • Digital Marketing Associate | February 2021 – April 2022
  • Digital Marketing Coordinator | July 2019 – January 2021

TJX COMPANIES, INC.

  • Data Operations Analyst Co-Op | July 2018 – December 2018

GENESEE REGIONAL BANK

  • Marketing Co-Op | May 2017 – August 2017


Education

Rochester Institute of Technology | May of 2019
Bachelor’s Degrees in New Media Marketing and Management Information Systems (MIS)


Certifications

  • Google UX Design Professional Certificate